Web Site Promotion
Designing for the Search Engines
It does no good to build a web site if it can't be found by the search engines, and therefore, potential customers. Translation: your site needs to be optimized so that it ranks well in the search engines.
Some web site designers build their sites with no consideration given to web promotion. This is a critical mistake! At Net The Big One we will integrate the promotional aspects of your site into the overall design, an approach very much appreciated by search engines such as Google.
By following a few important principles and a host of smaller ones we can give your site maximum visibility in the all important search engines – and without resorting to search engine trickery.
Resorting to trickery, rather than solid design, can backfire and result in your site being dropped from Google when they update their algorithms – the rules-based trade secrets used by search engines to rank web sites. With proper design, you won’t dread the next change in algorithms, you’ll welcome them!
Advertising on the Web
While other forms of advertising force you to condense your message to a quick blurb or two, a web site allows you the luxury of telling your story in as much, or little, detail as you like. A web site can be a short story or a novel...or, with good design, both. That way you can let your visitors decide how much information they need.
Compare advertising via the web with other types of advertising such as newspapers, magazines, radio and we think you’ll find the web to be not only very effective, but cost effective as well.