Strategies for the Web

As you have probably guessed, merely building a web site is but one step to a successful web presence. Web sites that sell require a comprehensive strategy.

A Good Web Strategy = Solid Design + Effective Promotion + Technically Sound Hosting + Secure Computing + Regular Maintenance + Cost Effective

Like a well tuned car, an effective web strategy relies on multiple components working in harmony. Neglect a component and you won’t get the mileage your site deserves. Net The Big One takes pride in delivering a comprehensive strategy to get the most from the web for your business. In short, you need more than a web site, you need a plan.

Net The Big One will help with decisions such as:

• choosing a domain name (www.yourcompany.com)
• how the site will look and feel
• how the site will be promoted
• how much you realistically need to spend to achieve your goals

We'll also need to answer questions like:

• Who is your target audience?
• How computer literate are they?
• What are their demographics?
• Is your message simple…complex?

All these considerations, and numerous others, will determine what your web strategy should be. A cohesive strategy is essential to your overall success.